30 June 2020

About this Event

Now more than ever, artists and cultural organisations need to be able to demonstrate their value and the impact of their work, in order to bring in support from funders, sponsors and partners.

In this webinar, Sarah Boiling, a creative consultant with a 20-year track record in advising the cultural sector, will cover the ‘how’ and ‘why’ of monitoring and evaluation for artists and cultural organisations. She will provide a 5-step approach that you can use to effectively collect and analyse data from your work in order to demonstrate the value of what you do to funders, partners and audiences. Sarah’s advice will be relevant for both online and physical cultural projects.

This webinar will last 45 minutes, and include a 30 minute presentation followed by a 15 minute Q&A.

It will cover:

  • The principles of monitoring and evaluation – why do it and how
  • The ethics of monitoring: reciprocity, values, and transparency
  • Practical tools and approaches to enable you to undertake your own evaluation activities – both in the virtual and physical world
  • How evaluating online activities is different


Sarah Boiling

Sarah Boiling is an independent consultant specialising in research, training, facilitation, advice and evaluation with arts and heritage organisations in the UK and internationally. She has twenty years of experience in the cultural sector, including senior roles at Tate, The Barbican and The Audience Agency.

Brent Artist Network Online Series

The Brent Artist Network supports connection, collaboration, and resilience in the local cultural sector. The Brent Artist Network Online Series is a weekly offering of free skills workshops, themed talks from artists and funders, Q&As, and artist spotlights. Future themes include art and social change, how to run and promote digital events, youth-led programming, art, self-care and well being, evaluation, branding and sponsorship. Follow the Brent Artist Network on Instagram and Facebook.


BSL interpretation is available upon request , and a video and transcript recording will be available to registrants.


This is an inclusive space that has zero tolerance for any racist, sexist, homophobic, transphobic, islamophobic, colonial or derogatory behaviour.